How much do you owe to the Cambridge Analytica scandal? In terms for instance of minutes saved when talking to people, to get them to understand the matter is important to them, even if they want to think even less than you about what the GAFAs are doing with their data (or enabling others to do). I realize some of that might need to be reverted afterwards, in telling them “it’s ok, we will figure it out”, but how would you have talked to them if it wasn’t for the Cambridge Analytica scandal? How would you have approached them?